E-commerce ∙ Vilnius Lithuania ∙ Hybrid remote ∙ Full time

​

 

We’re a small but mighty team on a daily growth spree — scaling our own DTC brands and distributing a portfolio of others across 16+ international markets. 

 

With strong momentum and a proven growth model, we’re now doubling down on retention. Your impact will be direct and visible — shaping how customers engage with our brands, driving repeat purchases, and maximizing LTV. In a lean, high-performing team like ours, there’s real opportunity to become a core part of the company as we continue expanding. 
​​

Your Role

• Own email, SMS, and retention strategy end-to-end — from concept to execution

• Build and scale lifecycle journeys that maximize engagement, revenue, and LTV

• Lead a structured testing and optimization roadmap that drives continuous improvement

• Use customer data and behavioral insights to design smarter segmentation and messaging strategies.

• Collaborate with creative, performance, and design teams to deliver high-converting assets
   

As We Scale, You’ll Have the Opportunity To

• Lead late-funnel growth initiatives — turning cross-sell, upsell, and reactivation into key revenue levers

• Expand retention strategy into loyalty programs, subscriptions, and referral systems

• Collaborate closely with acquisition teams to align retention and performance goals
   

What We’re Looking For

• 2+ years of experience leading lifecycle/email/SMS marketing in e-commerce or DTC

• Proven track record of driving retention and LTV growth at scale

• Strong analytical and strategic mindset with a test-and-learn approach

• Ability to translate data into impactful lifecycle and growth strategies

• Collaborative, creative, and proactive in identifying new opportunities

• Bonus: experience in both email design and copywriting
  
   

4000–5000+ EUR monthly salary, based on experience. Performance-based bonuses.
​​​​​​​​